PM Interview: "How would you improve Amazon's search experience?"

Tests technical and product understanding of search, e-commerce UX, and conversion levers.

• Breaks down types of shoppers and use cases
• Identifies current friction points in search/discovery
• Presents potential improvements: filters, personalization, query fallback, reviews, etc.
• Considers impact to business metrics (conversion rate, average order value)
• Weighs technical feasibility and scalability

• Search is about intent mapping—not just retrieval
• Personalization and context can drive conversion
• Track conversion, relevance, and dwell time