PM Interview: "Which metrics would you track to improve cart-to-purchase rate in e-commerce?"

Assesses ability to break down funnels and identify high-value levers to improve purchase conversion.

• Breaks down funnel: items added, initiated checkout, completed purchase
• Surfaces drop-off points and hypotheses
• Considers test metrics: abandonment rate, recovery, revenue per session
• Links to A/B testing and hypothesis validation

• Conversion funnel is rarely linear
• Experiment design is needed for improvement
• Monitor both leading and lagging indicators