Swiggy
Metrics
Medium

PM Interview: "How would you measure the success of a new loyalty program in a food delivery app?"

5 min read

🔎 What They're Testing

Evaluates ability to select launch/ongoing metrics for growth and retention features.

📋 Rubric: What a Good Answer Covers

  • Measures before/after cohort performance
  • Tracks order frequency, ARPU, churn vs. non-loyalty users
  • Measures NPS/user satisfaction
  • Notes unintended consequences (discount hunters, margin impact, etc.)

🧠 Key Insights

  • Direct impact on retention, frequency, revenue
  • Compare to baseline/non-loyalty cohorts
  • Monitor for adverse margin or behavior changes
😎 Confident enough? Start a mock interview with a random question now.