PM Interview: "What key metrics would you track for Instagram Stories?"

Tests ability to define success and guide product development with actionable metrics.

• Lists core engagement and retention metrics (DAU, shares, replies, completion rate)
• Connects metrics to business goals
• Explains why each chosen metric matters
• Addresses qualitative and quantitative insights

• Metric selection depends on goals
• Qualitative insights add depth
• Balance vanity vs. actionable metrics