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Open-ended
Root Cause Analysis
Hard

PM Interview: "App retention has dropped by 20% YoY. How would you investigate?"

5 min read

🔎 What They're Testing

Tests investigation, hypothesis generation, segmentation, and data validation skills.

📋 Rubric: What a Good Answer Covers

  • Segments by cohort/device/geo
  • Identifies product, competitor, technical, or market forces
  • Outlines investigation steps (logs, surveys, funnel analysis)
  • Prioritizes highest leverage hypotheses
  • Suggests rapid validation approaches

🧠 Key Insights

  • Segmentation quickly narrows problem space
  • Check for recent launches/issues
  • Rapid data validation key to action

🔗 Users Also Explored

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😎 Confident enough? Start a mock interview with a random question now.