Apple
Product Design
Medium

PM Interview: "Redesign the Apple Wallet app for frequent travelers."

5 min read

🔎 What They're Testing

Tests domain understanding, feature prioritization, and UX for travel users.

📋 Rubric: What a Good Answer Covers

  • Identifies frequent traveler pain points
  • Considers partner integration (airlines, hotels, loyalty cards, transit)
  • Proposes new features (grouping, reminders, language/currency support)
  • Considers privacy and data safety
  • Suggests success metrics (time saved, user satisfaction)

🧠 Key Insights

  • Integration and notifications are key for travel UX
  • Safety and privacy must be central
  • Test for adoption and NPS with frequent travelers
😎 Confident enough? Start a mock interview with a random question now.