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Open-ended
Product Design
Medium

PM Interview: "Redesign the onboarding experience for a food delivery app."

5 min read

🔎 What They're Testing

Tests understanding of acquisition, drop-off reduction, experience design, and A/B testing.

📋 Rubric: What a Good Answer Covers

  • Surfaces common onboarding drop-off points
  • Proposes solutions for each stage (signup, permissions, tutorial, personalization)
  • Considers user motivation and value clarity
  • Integrates feedback and iteration plan
  • Suggests metrics (activation rate, step completion, NPS)

🧠 Key Insights

  • Reduce all friction in onboarding
  • Show value as early as possible
  • Test every step in the funnel

🔗 Users Also Explored

How would you reduce bounce rate in apps?

How do you increase sign-up to first order conversion?

How to personalize onboarding?

😎 Confident enough? Start a mock interview with a random question now.